“Heffe” Originality

Heffe was a nickname given to Geoffrey Duan by his Spanish teacher. Geoffrey used this nickname when he ventured into the trading community, where he traded bobbleheads, sneakers, and various pieces of merchandise. Duan gained a big network and reputation as “Heffe” in the sneaker community – his business grew to 26,000 Discord members

Our Story

Duan was exposed to NFTs through his peers in the trading community. He found success at a rapid rate as he was over 1000% in profit from trading. Intrigued by the crypto space, Geoffrey delved into his research about the economic sector. 

As he continued trading, he begin teaching others. Duan created his course, “Behind the Scenes of NFT Trading,” which was taught online to 100+ students – ranging from adults to middle schoolers. He later launched Raven DAO, first highschool crypto club, to kickstart Heffe Academy.

Board Of Directors

Each board director owns its crypto chapter. Heffe has a nationwide network of the next entrepreneurs who lead their peers in joining crypto.  Join the board here.

Geoffrey Duan


Kevin He

Berekely Lead

Varun Singhal


Max Feng


Carter Smith

Kings Lead

Marc Teo Ong

Berkeley Co-Lead

Kevin Zhuo

Williams College Lead

Christian Engmann


Aztecs Soccer Team

Intel (Yiheng) Chen

Advisor & UPenn Lead

M&T Dual Degree Candidate


Nathan Benhaim

CCA Co-Lead

Attends UMiami Class of 2027

Sam Purcell

Handsworth Secondary Lead

Attends Brown University. Class of 2027

Sam Purcell

CCA Director

Attends Air Force Academy 2027. Econ + DS Major


We are trying to reach more students from high schools and universities nationwide. To give an innovative learning experience, we utilize many hands-on activities.

Such as 

– Creating a trading simulation for students to experience trading

– Offering students their crypto coin 

– Giving out free merchandise to active members

– Arranging events for guest speakers

– Launching NFTs for students


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